The Uses of Website Personalization
To achieve website personalization, you must do the following:
- Differentiate between customers – identify both known and unknown customers and prospects.
- Keep record – know your customer’s history including what they buy, view, and consume.
- Make recommendations – display the right offer, content, or product recommendations for the right customer based on their actions, preferences, and interests.
- Provide value – apply personalization within the context of the user's identity, location, and the current season.
It is vital to choose how you want to segment your audiences which will drive the way you customize your website content.
The content displayed will be changed depending on several circumstances. This article discusses the uses for uses of website personalization.
Landing Page Personalization
To deploy the best possible landing page experiences, you must personalize and optimize all your landing pages, to serve variations based on each user’s circumstances.
The more the page connects with visitors, the more likely it is to convert. No matter how well crafted a static landing page, a personalized experience will offer a dramatically more compelling advantage with visitors instantly, increasing the likelihood of conversion.
Home Product Page Personalization
To show the most appropriate products every visitor should be exposed to the most relevant product recommendations.
Serving personalized product recommendations on the home page is based on user affinity through the information a brand has collected about its audience over time. This information yields valuable insights into what a user’s preferences are on an individual level.
With this information, Zoom Engage can build audiences based on users' on-site journey, the technology used, and additional user characteristics.
Increase Website Newsletter Subscriptions Using Exit-Intent Pop-ups
You can trigger exit-intent popups to appear for people who have added items to their baskets but are about to leave the page before finalizing their purchase.
You can personalize the pop-up to remind visitors of the advantages of providing their email address such as keeping up to date with products like the ones in their basket or seeing if something they are interested in will soon be out of stock, etc.
More Relevant Product Recommendation
Loyal customers are more likely to repeatedly engage with a brand, which is why organizations should upsell to these existing customers. For users who have already purchased products or services, the likelihood of them being interested in similar offers or add-on options is high.
You can promote complimentary offers, showcasing the additional products and services available to customers based on their existing rate of engagement and previous conversions.
Web Content Personalization
Another use one of the uses of website personalization is by exposing customers to products and services they have not yet learned about or signed up for allowing you to easily discover new and relevant services.
To deliver relevant content recommendations to its visitors, Zoom Engage uses visitors’ browsing behavior and activity to display relevant information, which is automatically optimized to drive CTR.
Having a clear understanding of your visitors' behavior is essential when it comes to recommending relevant content. It allows teams to understand a user’s unique interests, from which they can deliver highly targeted content. By using our content delivery technology, we can optimize the content recommended per audience, automatically serving different groups of users the optimal piece of content and maximizing engagement opportunities.