Online Scratch Card Marketing in Education
Have you thought about becoming a web designer? Or an expert in medieval law? How about learning a new language just for the fun of it?
Millions of education institutions worldwide offer online courses, training sessions, and tutorials excited to ignite your desire for knowledge. Connected people have a chance to enjoy an unimaginable volume of knowledge right at their fingertips.
The popularity of remote learning on both desktop and mobile devices, has spread like wildfire during various lockdowns and travel bans since 2020. As a result, institutions offering courses, training sessions, and tutorials have struggled to keep up with the disruption.
Whether you are offering college-level courses or teaching preschool children, online scratch cards can make learning more fun.
Check out the text below to discover more about how online scratch cards can mesmerize every website visitor in the field of education.
Scratch Cards as Interactive Online Games
Anyone from college students to 7-year-old children could enroll in a three-month course in Mandarin. Still, in the case of the little ones, it's probably up to the parents to search the web for the best teaching option.
Regardless of the audiences' age and background though, online scratch cards will always remain:
- easy
- fun and
- engaging
As an interactive marketing trick, an online scratch card will, without fail, pique the interest of adolescents, children, their families, and employers.
The scratch card burdens people with a secret they need to scratch away before solving it. The card stops website visitors in their tracks and asks them to play along. This leads the website visitors to not only notice your scratch card but anticipate the reveal, increasing their involvement in the marketing process.
The Scratch Card Paradox
A student looking for an online math course to fill in their knowledge gaps will probably get bombarded with popups, slide-ins, and social media posts. All these marketing materials are likely to overwhelm them with content while offering the same deals.
By adding a scratch card to the equation, your website will be able to bridge the attention gap. Not by making the course flashier, pushier or more in-your-face. Oh, no. That would be too obvious!
The best way of bridging that attention gap between you and your students is by adding an obstacle! And that is where the paradox lies. An additional task of scratching the scratch card gives people more autonomy in their shopping journey.
You will be the first on their list the next time they need a product or service you provide thanks to digital scratch cards.
Remember that segmenting your website visitors based on their online behavior is a requirement for addressing recurring consumers separately.
Custom Scratch-Off Cards
When adding a scratch card to your school's website, you should keep your brand voice in mind. That includes your signature color palette. The card itself is quite unique and eye-catching, so you do not want it to stand out too much when it slides into the screen or pops up. Furthermore, you can make sure to offer different scratch cards for different audiences, such as multilingual options with identical designs, for international education students.
You may use digital scratch cards to create an innovative incentive system. Offer your most loyal customers online scratch card coupons for groups, and monthly discounts. One of your top priorities should be to keep your existing clients on their toes. Make them work for it, though! Students will notice you and remember your brand because of the extra few seconds of involvement required to scratch off a card.
For the easiest, yet most aesthetically pleasing Scratch Card experience on your website, feel free to check out Zoom Engage. Their guide on how to build a customized scratch card might help you get the idea of how it all comes to life.