How to Skyrocket Leads With On-Site Video Marketing Campaigns

Here’s a two-sentence short story about video content marketing.

How do you teach your son to tie a tie?

Tell him to go on Google, type in “How to tie a tie,” find the video with the biggest number of views, and click on it.

Jokes aside, this is how most of us get our educational and skill-related content nowadays. Short, comprehensive videos show us the right way to go about the simplest tasks. Just like the most intricate, advanced issues. 

When done right, on-site video marketing campaigns are a blessing for your website’s SEO and user experience. You can display your business in the brightest light possible, answering all of their important questions within a minute or two. 

Check out the text below to stay up-to-date with the most recent developments in the world of on-site video marketing content. Enjoy!

Why Use Video Content Marketing?

The top uses of video marketing campaigns are education, lead generation, and conversions. 

Onboarding videos, knowledge-based videos, meet-the-team films, support video calls, and customer stories are just a few examples of the numerous ways that video can offer a more thorough, individualized customer support experience for online organizations.

Not only does video function well for knowledge transfer, but recent research has shown that people actually prefer it to text. 91.9% of viewers are happy to watch any kind of video, while 31.3% prefer instructional films and another 29.8% prefer informative ones.

Users worldwide consume content via Facebook, Instagram, Twitter, and LinkedIn by either watching or creating videos. The story and live stream functionalities are the primary sources of traffic. Being that people generally prefer social media to other websites, more and more people are now used to interacting with video-first content when browsing the web. 

Platforms that rely solely on short-form or long-form videos, such as YouTube, Snapchat, and TikTok have proliferated in popularity, leaving their previous adversaries in the dust.

Why Does Your Brand Need an On-Site Video Marketing Strategy?

As we mentioned, there are degrees to how intrusive entry popups can get. Sometimes, it blocks the user’s view of your website by obscuring the overlay.

n the example below, as soon as the popup shows up on the screen, it takes up the center position, and the overlay darkens the rest of the content. This makes it easier to focus on the popup. Now, this kind of campaign might look too aggressive at first glance.

However, we encourage you to take a closer look at the content:

The best way to answer this one is by seeing video marketing shine on different websites and in the case of different businesses. 

Let’s return to the whole idea of video marketing campaigns you can see on the websites of various brands. Sometimes, a video can act as a short, comprehensive elaboration on what the company does. A video functions as a temporary stand-in for the website’s Home Page copy, describing the core values.

Take a look at the example below:

CoffeeVideo 1 – Home Page, Core Values of the Business

In the example above, you can see a video related to the discovery of your brand, as opposed to making actual sales. The goal here is to make the brand more palatable to the video-first mindset of many users. It’s a surefire way to begin a long-term marketing relationship with high-value website visitors. 

Other than informing and growing a customer base, you can use video content marketing to impress your future colleagues. In the example below, the moment a person clicks on the “Careers” section and is redirected to another page on the website, they can scroll down the Careers page, and check out a video.

See the example below:

AudioCodesRealVideo 2 – Careers Page, Growing Your Workforce

This example showcases the importance of making a lasting, professional, and admirable first impression on your future employees. Consideration content typically reflects your area of specialization and will help establish your authority in that field. 

Measuring the Success of Video Marketing Strategies

On the off chance that you're making a video about an elite coffee machine, you'll need to set focus on those that are connected with the revelation of your image, not deals. Total views, views lasting three seconds, and view duration are excellent indicators of success.

The click-through rate, followed by view length, is the most important metric when considering videos. The number of people who were sufficiently interested in your video to proceed to your website or other content is shown by the click-through rate. View length is a secondary metric that is meant to confirm your viewers' level of engagement.