How to Increase Conversions With a Personalized Survey Popup
What’s the best way to find out how customers feel about you? Ask them!
It's your job to make sure the right survey reaches the right people, providing your business with valuable data. The kind of data you can use to increase sales, and boost conversions.
A website feedback survey can pop up at any point during the customer's shopping journey. From the first time they visit a website to the moment they abandon a shopping cart, or win a loyalty discount, as repeat customers.
Check out the text below to find out how you can ask the kind of website survey question that brings in the most spectacular results!
- According to a recent study by Sixads, loyal, i.e. repeat customers spend over 67% more money on your brand than new clients.
So in this article, we will show you just why that is, based on findings and statistics from recent studies, as well as some of our own experience with many a survey popup. Find out how eCommerce websites, along with SaaS brands can increase their revenue from repeat customers, and even convert existing clients using feedback survey questions.
What Is a Website Survey?
Let's start with a survey definition: A set of questions or exams given to a selected sample of individuals, in order to obtain information regarding a product, or service. The goal of distributing a survey is to advance one's business model based on the opinions, feelings, and experiences of a targeted (and relevant) group of people.
A popup survey, also known as website surveys, on site surveys, and in-page surveys) are a particular brand of customer feedback surveys. The idea of a pop-up survey is to capture data and insights from website visitors and customers almost seamlessly, popping up at the right time so as not to be annoying or overwhelming.
This type of sly marketing catches up with website visitors as they are scrolling down a website. As you will see, a popup survey can also be triggered with actions other than scrolling, such as cart abandonment, brand loyalty, inactivity, making a purchase, or hovering over that Etc button.
Increasing Conversions with Popup Surveys
- As many as 70% of customers claim that the quality of understanding a company has for their individual needs affects their brand loyalty. (Salesforce)
Consider the scenario of making an account on a website. Your conversion rates will decrease if you include more inquiries on your sign-up form. Shorter forms, according to numerous recent studies, have higher conversion rates.
However, you don't want to strike up a dialogue with your users without knowing exactly which data points you need to uncover. Chatting up a customer works great in some environments, such as bars and cafes. As an online eCommerce or SaaS business, however, you need to work as hard on discovering which information you need, as you do on building a survey popup.
If a website visitor is just browsing your products and services, trying to learn more about what you have to offer, ask them about their preferences. This way, you will be able to target them more efficiently with personalized marketing content.
You can better understand who your users are, what they need, and how you can assist them in completing their tasks by having access to the right customer data. If you run an online business, it enables you to do a lot of things, including boosting conversions, improving client retention, and perfecting your product.
Product teams can use user feedback from customers to create data-driven decisions. Marketing executives may enhance nurturing initiatives and have a better understanding of their target market. Sales can pinpoint their top clients and concentrate on the most qualified leads.