CTA Website Buttons: Best Practices to Increase Conversions

CTA Buttons, or Call to Action buttons, refer to any clickable prompt on the web that's supposed to tell a user to perform an action. Sounds simple enough, right?

Most of us are used to a certain way CTA buttons should look and sound. Submit, Subscribe, Add to Cart, Download now, etc. are all easily recognizable. Most of us don't look twice before deciding to use them (or not use them). This is precisely why any variation on the theme is even more noticeable! However, it's not necessarily more enticing. 

Despite its simplicity, a well-made CTA button isn't too easy to create. In the text below, we'll talk about some nuances you should consider when creating a CTA button yourself. We will also show you how you can add the button to your website, in a surprisingly easy way. Enjoy!

What is a CTA Button?

Optimizing your CTA buttons is one of the simplest ways to boost conversion rates, and that's what we'll be talking about today.

The buttons you employ on your website and landing pages to direct users toward your desired conversion are known as call-to-action (CTA) buttons. The user must click on this area of the landing page in order to complete the activity you want them to complete. Depending on your conversion goal and website design, CTA buttons can come in a variety of styles and sizes.

The Best Practices to Get the Click

Check out the section below to find out how you can increase the number of clicks on your CTA button, which pretty much counts as a conversion since clicks are the purpose of every CTA. The following six elements all need to be perfectISH if you want your CTA button to bring higher conversion rates.

CTA Button Size

An element's prominence on a web page is shown by its size in relation to the items around it: the larger the element, the more crucial it is. Set the size of your call-to-action buttons based on how important each site action is.

Size of the call to action button in relation to the surroundings

With its call to action button, Lifetree Creative illustrates this notion of scale as an indicator of importance. Compared to the company logo, see how big their control is. The call to action button is around 20% wider than the logo to draw the user's attention. Your eyes are driven to the call to action button because of its larger size in comparison to other elements, even if the logo is positioned higher on the webpage.

CTA Button Color

It's crucial to choose the right colors for call-to-action buttons. It is crucial to make sure the user recognizes your call-to-action, so choose colors in your call-to-action buttons that have a high contrast relative to surrounding elements and the background.

contrast between colors and the environment

Notepad serves as an example of how a call to action's color contrast with its surrounding elements can successfully focus user attention to it. The call to action button is bright blue in contrast to the surrounding black elements.

CTA Button Placement

In order to capture visitors' attention, call-to-action buttons must be strategically placed on a website. Placement in prominent areas, such as the top of a web page, can increase landing page conversions since consumers are more likely to see and respond to the call to action button.

placement in a prominent location

One strategy for making a call to action button stand out in a web layout is to place it in a prominent location. On the daily mile website, where the call to action button appears to be on a higher plane (on top of) other site elements like the bar graph image, you can see this concept in action.

Button CTA Whitespace

A call to action button can stand out in regions with many elements by using whitespace (also known as dead space) around it. Pretty much anything your eye detects as a line with a purpose is an element. This goes for other CTA buttons, text, even edges, illustrations, or icons.

The closer together two elements are, the less whitespace there is between them. Obviously, this means that whitespace doesn't necessarily have to be white. To add more whitespace, all you need to do is reduce the spacing between other items and your CTA. That is, of course, if there are any other elements that can make users act on their intentions on your website.

Add a Timer to Enhance the Urgency

Increase the sense of urgency in your email by including certain words and phrases. In the header and CTA, use active verbs like "get now," "hurry up," and "limited deal" to emphasize the urgency of taking action quickly and complement the timer.

Your material should be persuasive and credible so that readers understand what they stand to lose if they don't take action right now.

Before Publishing, Do a Preview

A "preview button" refers to a button on most cameras that allows the photographer to see a preview of the depth of field that will be recorded at the selected aperture setting.